Beyond Publishing

As part of the brand marketing team for Possible, I helped re-launch the corporate site as a dynamic publishing platform and creative showcase for original content collectively sourced from our worldwide, internal social network, CoLab. The site was designed and developed by several global Possible offices led by Chief Creative Officer, Jon McVey. With a tight launch time and a small marketing team of four - it was all hands on deck to get the site launched in time. Although my role was focused on social marketing, I rolled up my sleeves and dove into production design helping generate the large amount of visual content needed to launch a site that was hundreds of pages deep.

As Global Director of Social Marketing for Possible, I managed all of Possible's owned channels. This included the agency web site, Keeping the site fresh, on brand and up-to-date for over 25+ global offices took a great deal of work and learning to use Sitecore's CMS. I constantly sourced news, new work and content from around the world to ensure the website stayed true to our goal of creating a publishing platform instead of the standard agency puff piece.

Possible was honored to be selected by the premier source of inspiration for graphic designers and visual communication, Communication Arts, as their Web Pick of the Day on May 20th, 2013.