I’ve Got the Power

Powerade Rewards

Series of comps for taking Powerade Rewards to social and carrying through the process for earning points, to point of claiming rewards. Focus was on creating a program that allowed family and friends to help encourage youth to reach their goals and also contribute. 

Work was done in collaboration with Wunderman NY for a pitch...in New York...after landing and spending 14 hours in ER.

Design, Production, Art Direction