Mountain Hardwear Twitter Promotion

"Mountain Hardwear recently tested a display campaign that asked viewers to use Twitter within ads to enter a weekly drawing for a new backpack. The 30-day effort in April bolstered the company's presence in the backpack niche it entered only a year ago, increased Twitter followers by 38 percent, and created a new marketing research channel."

Twitter-Enhanced Display Ads Get Viewers Hiking With Mountain Hardwear

Mountain Hardwear recently tested a display campaign that asked viewers to use Twitter within ads to enter a weekly drawing for a new backpack. The 30-day effort in April bolstered the company's presence in the backpack niche it entered only a year ago, increased Twitter followers by 38 percent, and created a new marketing research channel. Read the rest of this article on clickz.com