I am a product and user experience designer with an extensive background in interactive creative direction and brand design. My current focus is UX and product design supported by wireframes, personas, user research, customer journeys, information architecture, competitive analysis and UI design.
My goal is to create consistent user experiences that are intuitive and functional. I have worked across many industries but my expertise and passion lies in travel, B2B, and the outdoor and athletic gear markets.
- Ted Zahn, Group Creative Director at Swift
Why do I love working in this industry? I think that Kerouac said it best — because "the only people for me are the mad ones...".