Finding Interactive Powder from Mountain to Storefront
Columbia Sportswear "Skimoski" Interactive Game
I was challenged to work with the Columbia Sportswear creative team and create a touch-screen game based on their current commercial campaign for the Omni-Heat product line.
I contracted with the Columbia Sportswear creative team and a freelance developer to concept and build an interactive experience for retail stores based on commercials shot by Butler, Shine, Stern & Partners. We brainstormed together and came up with an interactive, touch-screen game that could be played from large screens placed in the store windows. I then wire framed out the playable area and worked through how the game would function, creating the game world and building it out in Adobe Creative Suite. Then handing files off to the developer to build the game. It was available in several global retail locations and also online at Columbia.com.
UI/UX Design: Billy Huys
Art Direction: Billy Huys
Strategy: Billy Huys / Columbia Sportswear creative team
Development: Dan Siger